Brooks Running Unveils Boston “T” Launch 6
Limited-edition shoe inspired by Boston’s transportation system and running community
Brooks Running Company debuts this year’s Boston themed shoe, the Boston “T” Launch 6. Inspired by the city’s infamous transportation system and the spirit of running in Boston, the shoe is a memento for those who run in the city. The limited-edition Boston “T” Launch 6 will be available beginning March 28 at retailers and online at brooksrunning.com/boston.
“For runners passionate about logging miles in the storied streets of Boston, we want to help them find inspiration with an entirely new design,” said Brice Newton, director of footwear merchandising. “We love that the maps of the city streets and infamous subway system speak to the experience of running and racing in Boston, and that we can give a wink to our past iterations of the shoe with a few playful lobsters on the shoe.”
The Launch 6 features a new engineered, one-piece mesh upper and internal bootie for a breathable and lightweight fit. The shoe’s BioMoGo DNA midsole and rebounding rubber outsole offer a springy feel underfoot while a Midfoot Transition Zone gets the runner from heel to toe quickly. On the limited-edition Boston “T” Launch 6, a map of Boston’s iconic subway system wraps the heel while street and subway map lines cover the heel collar and tongue. The words “Boston 2019” appear on the heel, and in a nod to previous Boston-inspired Brooks shoes, red lobsters appear on the heel, tongue and insoles.
The Brooks Boston “T” Launch 6 will be available for men and women beginning March 28 for $100. Additional information about the shoe can be found online at brooksrunning.com/boston.