FITS Named Official Sock Sponsor of 2018 Michigan Ice Festival

The Brand Celebrates its 6th Year as a Major Sponsor

FITS, makers of great fitting performance socks, is proud to announce their exclusive sock sponsorship of the 2018 Michigan Ice Fest. FITS has been the official sock of this four-day ice climbing festival for 6 years in a row.

Michigan Ice Fest will kick off on Wednesday February 14th on the bluffs above Lake Superior in Pictured Rocks National Shoreline in Munising, Michigan. Ice climbing classes, equipment demos, professional athlete presentations and film screenings will be available to festival attendees, as well as after parties celebrating Michigan’s ice climbing community.

FITS will be providing free socks to the first 100 people to register for festival classes. The brand will also be sponsoring a snowmobile shuttle service to some of the more remote climbs, only available to climbers in select classes. FITS will have an on-site booth with staff members and sales representatives available to give additional information about the brand. Climbers and festival attendees will have the opportunity to buy FITS product at a discounted price at the booth as well.


“FITS is excited to head back to Munising as the Michigan Ice festival’s official sock sponsor,” says Mike Krejcarek, National Sales Manager at FITS. “This is the ultimate festival for ice climbers of all skill levels, and serves as an important place for brands, organizations and consumers to connect, climb together and have an amazing time while doing so. This event is highly revered in the ice climbing community and takes place in one of the best areas to climb in the country, needless to say we are thrilled to be a part of such an epic experience.”

For more information about the Michigan Ice Festival or to register to attend, please visit

About FITS

FITS is a premium sock brand resulting from the collaboration of third and fourth generation textile manufacturers to create the one of the best fitting sock in the marketplace. Utilizing only the best raw materials available, FITS incorporates innovative, proprietary engineering and technology to create a comfortable, great fitting sock. FITS is driven to create value for both their retail partners and consumers by delivering a superior product at a fair price that enhances personal experiences in the outdoors, at the office, or simply relaxing with friends and family. For more information regarding FITS, please visit

Mark Ranum

Mark is an outdoor adventure seeker, living in the beautiful state of Michigan. He loves trekking hundreds of miles through the wilderness, whether on two feet or two wheels, always looking for the next new trail or road to see where it will take him.

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